How To Give Your Blog Posts Real Authority

Time-Tested Methods To Inject Power Into Your Articles

Generating an online income used to be pretty simple, that is until a few changes were implemented that changed everything. With changes that were made by Google, article marketing became a completely different landscape, one that changed many things. Adaptation is all that is necessary to combat these changes so no worries. Becoming more aggressive with your marketing is the key to handling these changes. It is easy to compensate, as these changes just make us try harder and achieve greater things.

Don’t Tell Yourself It’s Easy, You Need to Know What You’re Doing to Succeed

Some marketers are knowledgeable about the power of story but very many are not. Understanding the power of stories in marketing is something that most marketers cannot comprehend. Storytelling is most appropriate when you are pre-selling something that you are marketing. Just like anything else, you want to avoid focusing too much on any one thing in your marketing. You need to make your point by making an actual story, not something that seems to be sales copy trying to sell something. There are many reasons why stories are effective, but just write a story and weave the marketing or preselling into it. The next topic to discuss is approaching a niche audience, and exactly how much work you are expecting them to do. Across the board, you’re going to find more people that are lazy opposed to those that like to do hard work. It is your job to make your articles easy-to-read. Your audience should not have to work at understanding what you are presenting. As a writer, your job is to do most of the thinking, presenting your ideas and conclusions in easy to understand ways. You have to summarize everything, writing everything out so it’s easy to comprehend. If you can remove their ability to think, they will continue to read whatever it is you have to offer.

Keep People Reading, Write for Humans

If you can keep people interested long enough in what you’re writing, and not have them fall asleep on you, you are becoming a good writer. Really poor your heart out into some of the things you write, expressing your emotions exactly the way you feel. Open up with a bang that will just rock them and make them sit straight up. What you write will have a certain tempo, especially if you use your feelings with your words. Short concise sentences, and emotions that bring them up and down, will really keep riveted. A fiery crescendo – that is what you are shooting for, especially by the end of your article. Be sure to give people emotional satisfaction and closure.

Pay Attention to What Other People Do and How That Works

You can look around you and begin paying attention to how stories are used online and in offline marketing. The use of stories, especially by corporations doing marketing, has been done for quite some time. Smaller businesses have not been using these particular soaring telling tactics, but they are catching on.

Techniques to Use SEO for Higher Ranking Blog Posts

Blogging can be viewed as a two way conversation because when you write a post, people will read and reply via comments. It is a huge interactive method to get in touch with a big number of people. But if your blog doesn’t have the needed traffic coming to it, your blog can lose its main purpose. This is why it is very important to constantly drive people to your blog, which the easiest way to do this involves utilizing SEO. The following are a few SEO tips that you can use to get your posts and keywords ranked.

Make your blog posts interesting and original, as this will help to set you apart. Don’t be limited like the other bloggers, do something different. Many bloggers are turning to vlogging or video blogging because it’s giving them a better way to communicate with their visitors and create good content. You can be a vlogger, or you can create blog posts that also contain videos, as many people like to receive information this way.

So why is video so important nowadays? The fact is, the search engines consider videos to be quality content, so using them is a way to improve your rank. There are a variety of tools to help you create videos easily, such as Jing, Animoto and Camtasia. You can even use your cell phone by recording your own voice into it. Video distribution services make it simple to send your completed videos to Youtube, Yahoo Video and other video sharing sites. Try and get targeted backlinks for your posts that are relevant. Leaving comments that include links to your posts on other blogs will help the search engines determine what keywords they should be ranking your posts for. This isn’t something that will happen right away but you will gain a higher ranking and your most will receive more exposure if you do it correctly. You need to avoid spamming though, so don’t just drop your link anywhere and everywhere. By posting on relevant blogs and ensuring your comments are intelligent, you will also be able to generate more traffic.

Your blog posts should be friendly both to search engines and to human readers. A mistake often made by lots of bloggers is that they don’t think of the search engines at all when they create their content. While focusing on the readers is a good thing, adding in a couple of effective keywords will do wonders for your blog. When creating a post, keep in mind that you need to attract both the search engines and your audience.

We’ve been looking at some highly effective tactics for optimizing all of your blog posts for the search engines. SEO is mainly a matter of learning some basic techniques and applying them over and over. The secret to getting traffic to your blog is to keep adding quality content to it, and make sure it’s properly optimized.