Are you trying to do everything you can to rank your website well with the search engines? Why aren’t you getting ranked higher, then? There are quite a few webmasters just starting out that try to get their websites to climb when it comes to search engines yet they fail to recall what they need to do. The search engine rules are always being altered, and so are the optimization techniques to get your site ranked. If you’re looking to beat out everyone you’re competing against and Google’s initial page is what you’re hoping for, the mistakes you’re about to learn about must be avoided. If you work on these, you’ll get more positive results, no matter how much money you have.
The main mistake beginning webmasters make is attempting SEO with keywords that aren’t narrowed down. While it’s true that keywords are extremely important to SEO, if you just put a bunch of them in your content, the search engines will penalize your site for spam. This will drop your site with the search engine rankings, and there goes all your traffic, too. Your traffic will become displeased as they’re more interested in information they can read and that offers something they can use.
ALT tags should be added to every image your website has. ALT tags will tell someone what the picture is while it’s still loading.
However, the other aspect about ALT tags is that when you use them in your images, you will be able to positively increase your search engine rankings. It’s common for people not to remember this when it comes to SEO. So just keep in mind that by having some of the keywords in your ALT tags, you’ll be more descriptive to both humans and the search engines.
Just remember that ethics is something you always want to use with SEO. These days it’s common to find many SEO companies who are more than willing to be of service. You’ll only want to use the companies that use whitehat SEO methods, and stay away from the companies that don’t. Search engines are notorious for banning sites with no notice. So if you plan to work with SEO consultants, only hire the ones whose reputations precede them and who will give you progress updates on a regular basis. The more they reveal to you the better they’ll be.
Remember that flashiness should be avoided, but if you do use images just make sure they have ALT tags. If you can stay away from these success killing blunders, you’ll score higher and you’ll even avoid every seeing a ban from the searches.