Category Digital Marketing

Blogging is a fun-filled activity to do and can be a great business model. You need to learn proper blogging practices, however, before you create one. You may be excited and impatient to get your blog up and running. But skipping this important area of blogging will be a mistake. You don’t want to retrace your steps, fixing mistakes that you made, just because you didn’t know how to blog. So it’s best to get some solid knowledge about proven blogging practices and then proceed.

Posting Frequency

Deciding when to post, and what to post, are things that you will have to figure out before you start to blog on a regular basis. You have to have an idea of what your blog is going to be about. There’s no rule, fortunately, that dictates you should post a certain number of times per week. One rule that some follow is posting 4 to 5 times a week, for 90 days, at the beginning. That’s a lot and most people will not want to do that, but that’s for you to decide. There are several other important general guidelines, and the most important is to find what works for you and then be consistent. Blog readers tend to react negatively when they’re used to reading new posts on some schedule and then it stops.

Content Relevance

The longer that you have had your blog up, the more likely it is that you have not done extra research to find additional information. There are many reasons that this can happen. But it’s really a very good idea to stay current with what’s happening with your audience. If your niche is fluid, and there is a lot of information coming out regularly, this is a good market to be in. The more information you have to work with, the better off you will be, and the better your blog will be as well. Offering new information to your readers as possible as long as you are constantly finding more topics to discuss. As long as you are trying your best to keep everything up to date, your readers will see your blog as a source of relevant content. But it has to offer value all the time, so be sure you are passing on this value to your audience.

Almost everyone is going to run out of ideas for their blog. It is something that happens from time to time. Almost everyone has run out of things to say, specifically in regard to topics or content to discuss. If you have enough of an audience, or if you have fellow bloggers that post similar information, you can ask them for help. That’s why it’s good to have a presence on Twitter because you can ask them. When you have excellent relationships with your audience, especially on Twitter and Facebook, this can help you immensely. It’s always good to have resources like this since you never know what can happen. Blogging usability practices, by the way, are open to interpretation depending upon what niche you are in. What you need to do is test, and see what works best on your blog for you and your audience. Or, perform testing and split testing is the typical approach with this.

SEO copywriting, put simply, is writing for the search engines. In essence, it’s writing for the web while thinking about your prospect as well as the search engines. So you’re writing content for a site that makes sense to the person reading it but also ranks you higher in your search engine results. Understand that this is not keyword stuffing. You can’t just take your original copy from your site and then throw in some keywords wherever you want.

Original Content

The idea behind SEO copywriting is that today’s search engines have gotten a lot stricter and are always looking for original content that is constantly updated on a regular basis, which will rank your page higher. To reach both of these goals, you need to use SEO copywriting methods. You will soon learn the various methods for getting the most out of your website while also reaching the most targeted traffic using search engines with the right content.

SEO copywriting requires you to focus on headings as one of the most important factors. When people are searching for information online, they need clarity and if you don’t offer it to them, they will simply move on to another site. We, as humans love reading headings, as they give us a fair idea of what we are reading without having to go through the whole content. Large search engines, such as Google, understand this fact and that is why they consider headings a critical component in determining the nature of the page.

Keyword Usage

You shouldn’t use keywords that aren’t in context, though. Your headings need to be related to the rest of the text. Just the way in every business, the customer comes first even here the reader comes first. You must not ignore your readers when you are creating web content.

Those are the do’s and now come the things to avoid when writing for the web. Don’t use flash; it really goes against your goal of high ranking. Flash won’t’ help your SEO results at all. The search engines cannot read flash and it’s a real pain since it takes a long time to load.

Search engines won’t even be able to index the information that may be embedded in a Flash file. The entire concept of search engine optimization is to make your content more readable for the search engines. Flash will merely drive away your visitors, which means it’s a bad idea to use on your site.

Always focus on aiming for meaty content. Don’t do the mistake of having a copy that is less than 400 words in length. The more content you write for your site, the better. If the information you’re giving away is indeed valuable, then you should aim for at least 1,000 words on the page. While there are many factors that go into making a site search engine friendly, high quality content with the correct keyword density will always remain the most important element.