SEO copywriting, put simply, is writing for the search engines. In essence, it’s writing for the web while thinking about your prospect as well as the search engines. So you’re writing content for a site that makes sense to the person reading it but also ranks you higher in your search engine results. Understand that this is not keyword stuffing. You can’t just take your original copy from your site and then throw in some keywords wherever you want.
The idea behind SEO copywriting is that today’s search engines have gotten a lot stricter and are always looking for original content that is constantly updated on a regular basis, which will rank your page higher. To reach both of these goals, you need to use SEO copywriting methods. You will soon learn the various methods for getting the most out of your website while also reaching the most targeted traffic using search engines with the right content.
SEO copywriting requires you to focus on headings as one of the most important factors. When people are searching for information online, they need clarity and if you don’t offer it to them, they will simply move on to another site. We, as humans love reading headings, as they give us a fair idea of what we are reading without having to go through the whole content. Large search engines, such as Google, understand this fact and that is why they consider headings a critical component in determining the nature of the page.
You shouldn’t use keywords that aren’t in context, though. Your headings need to be related to the rest of the text. Just the way in every business, the customer comes first even here the reader comes first. You must not ignore your readers when you are creating web content.
Those are the do’s and now come the things to avoid when writing for the web. Don’t use flash; it really goes against your goal of high ranking. Flash won’t’ help your SEO results at all. The search engines cannot read flash and it’s a real pain since it takes a long time to load.
Search engines won’t even be able to index the information that may be embedded in a Flash file. The entire concept of search engine optimization is to make your content more readable for the search engines. Flash will merely drive away your visitors, which means it’s a bad idea to use on your site.
Always focus on aiming for meaty content. Don’t do the mistake of having a copy that is less than 400 words in length. The more content you write for your site, the better. If the information you’re giving away is indeed valuable, then you should aim for at least 1,000 words on the page. While there are many factors that go into making a site search engine friendly, high quality content with the correct keyword density will always remain the most important element.