Many Internet marketers are leaving a lot of money on the table because they aren’t taking advantage of direct mail.
The truth is that direct mail and other offline marketing methods are great ways to help boost your business’s profitability. But you’re going to have to play your cards right in order to take advantage of the huge profit potential available with this strategy. If you don’t get it right from the start you’ll be wasting a large pile of paper, toner, time, and patience. Thankfully there are lots of things you can do to keep this from happening. These tips will help you avoid the pain and enjoy the pleasure direct mail can bring to your business.
The “prettiness” of your direct-mail campaign is something that you do not want to think about too much. Yes, you want it to look nice. You want it to be pleasing to the eye. But what matters the most is the content of your mailing. Instead of creating something very pretty with horrible content, you are going to get a lot better response from something on a plain white page that is written well. Always put your greatest amount of effort into the copy, not the design.
Always use this rule of thumb for online and off-line material. You’re going to need to be consistent to get results. Most email campaigns don’t bring in results until the third email has been sent. The same philosophy holds true with direct mail too. You don’t have to send them one right after the other. One direct mail event per week should be plenty. Don’t try a different follow up method until you’ve sent out three to five direct mail flyers. It’s important that they have a chance to remember your name before you reach out to them.
Have a plan in place to follow up on your direct mail efforts. If you have the phone numbers, a phone call might be the perfect solution though follow up can be done with a secondary mailing. This is a great way to really stand out among the competition for your prospects time and attention. This doesn’t work with huge lists of direct mail flyers going out though so keep it small if you plan to follow up with phone calls. This is well worth the effort – any way you look at it.
Don’t get technical or dry just let them know about the mail you’ve sent and ask what their thoughts may be. It’s things like this that turn a prospect into a client. Check out bulk mail Asheville professionals for more tips.
To increase your efficacy when doing direct-mail campaigns, there are many things you can do. If you have done e-mail marketing before, then you should not have very much of a learning curve in creating the same success with direct-mail. Just follow the tips in this article to do things the right way.