If you are an internet marketer it might seem logical that all of your marketing efforts and expenses would involve marketing online. You’ve probably spent quite a lot of money on things like sidebar advertising, PPC, article creation outsourcing and paid advertising on other websites. With all of your internet-based marketing efforts, have you perhaps ignored all of the ways you could be marketing offline? As hard to believe as this is for some people, not everyone is online! So if you only market on the internet, think of how many possible customers you are missing! So what’s the best way to start marketing offline? Here are the basic offline marketing methods every internet marketer should try.
Find out what the laws are in your local area about flier distribution. Is it allowed to put one on your people’s doors? What about in mailboxes; is that permitted by law? If you have a green light with the law then it is time to get some basic fliers designed and into circulation; you can opt to print them yourself and save some money, or you can have a freelancer do the work for you for a small fee. If you really your to ramp up this technique then you can hire some teenagers or someone off of Craigslist to assist you. You never know how many potential clients you can reach this way. Put a coupon code into the fliers so you can track your success!
Another great option not often used by internet marketers is display advertising in newspapers. Consider placing a small advertisement in the section of your newspaper most suitable for your offer. You can experiment with a smaller display ad, which will probably not be too expensive. Make sure your ad is placed in the best section of the paper for what you are offering; in this way you can be found by droves of people who would never have seen an online ad. One trick you can use to track the effectiveness of your ad is to offer people who see the ad in the paper a coupon code they can use to purchase from you. If an ad does well, you can place it regularly; remember to include graphics in your offline ads!
Place an ad in the phone book. This is overlooked – how many times have you heard someone on your favorite forum or in a newsletter recommend placing ads in a phone book? Many internet marketers assume that too many people don’t use phone books anymore but that is only speculation and I doubt if its true. But there is an upside besides all of the large phone books also publish an online version.
You can benefit from placing ads in both! Make sure that you have both cornered to get the maximum benefit. Don’t ignore phone books like other internet marketers.
Offline marketing goes a lot deeper than this. The only limit to offline marketing is your imagination. With offline marketing you can get more exposure than you have ever dreamed about getting from the internet. You can reach people who have never used a computer before as well as people who only use their computers for e-mailing and typing papers. Offline marketing should be one of your priorities considering the how much market share you can gain from simple techniques. As made clear throughout this thread; you must look for new traffic sources. By taking your marketing offline you can take your online business to the next level.