Offline Marketing Can Take Your Business To New Levels

If you are an internet marketer it might seem logical that all of your marketing efforts and expenses would involve marketing online. You’ve probably spent quite a lot of money on things like sidebar advertising, PPC, article creation outsourcing and paid advertising on other websites. With all of your internet-based marketing efforts, have you perhaps ignored all of the ways you could be marketing offline? As hard to believe as this is for some people, not everyone is online! So if you only market on the internet, think of how many possible customers you are missing! So what’s the best way to start marketing offline? Here are the basic offline marketing methods every internet marketer should try.

Find out what the laws are in your local area about flier distribution. Is it allowed to put one on your people’s doors? What about in mailboxes; is that permitted by law? If you have a green light with the law then it is time to get some basic fliers designed and into circulation; you can opt to print them yourself and save some money, or you can have a freelancer do the work for you for a small fee. If you really your to ramp up this technique then you can hire some teenagers or someone off of Craigslist to assist you. You never know how many potential clients you can reach this way. Put a coupon code into the fliers so you can track your success!

Another great option not often used by internet marketers is display advertising in newspapers. Consider placing a small advertisement in the section of your newspaper most suitable for your offer. You can experiment with a smaller display ad, which will probably not be too expensive. Make sure your ad is placed in the best section of the paper for what you are offering; in this way you can be found by droves of people who would never have seen an online ad. One trick you can use to track the effectiveness of your ad is to offer people who see the ad in the paper a coupon code they can use to purchase from you. If an ad does well, you can place it regularly; remember to include graphics in your offline ads!

Place an ad in the phone book. This is overlooked – how many times have you heard someone on your favorite forum or in a newsletter recommend placing ads in a phone book? Many internet marketers assume that too many people don’t use phone books anymore but that is only speculation and I doubt if its true. But there is an upside besides all of the large phone books also publish an online version.

You can benefit from placing ads in both! Make sure that you have both cornered to get the maximum benefit. Don’t ignore phone books like other internet marketers.

Offline marketing goes a lot deeper than this. The only limit to offline marketing is your imagination. With offline marketing you can get more exposure than you have ever dreamed about getting from the internet. You can reach people who have never used a computer before as well as people who only use their computers for e-mailing and typing papers. Offline marketing should be one of your priorities considering the how much market share you can gain from simple techniques. As made clear throughout this thread; you must look for new traffic sources. By taking your marketing offline you can take your online business to the next level.


Techniques to Use SEO for Higher Ranking Blog Posts

Blogging can be viewed as a two way conversation because when you write a post, people will read and reply via comments. It is a huge interactive method to get in touch with a big number of people. But if your blog doesn’t have the needed traffic coming to it, your blog can lose its main purpose. This is why it is very important to constantly drive people to your blog, which the easiest way to do this involves utilizing SEO. The following are a few SEO tips that you can use to get your posts and keywords ranked.

Make your blog posts interesting and original, as this will help to set you apart. Don’t be limited like the other bloggers, do something different. Many bloggers are turning to vlogging or video blogging because it’s giving them a better way to communicate with their visitors and create good content. You can be a vlogger, or you can create blog posts that also contain videos, as many people like to receive information this way.

So why is video so important nowadays? The fact is, the search engines consider videos to be quality content, so using them is a way to improve your rank. There are a variety of tools to help you create videos easily, such as Jing, Animoto and Camtasia. You can even use your cell phone by recording your own voice into it. Video distribution services make it simple to send your completed videos to Youtube, Yahoo Video and other video sharing sites. Try and get targeted backlinks for your posts that are relevant. Leaving comments that include links to your posts on other blogs will help the search engines determine what keywords they should be ranking your posts for. This isn’t something that will happen right away but you will gain a higher ranking and your most will receive more exposure if you do it correctly. You need to avoid spamming though, so don’t just drop your link anywhere and everywhere. By posting on relevant blogs and ensuring your comments are intelligent, you will also be able to generate more traffic.

Your blog posts should be friendly both to search engines and to human readers. A mistake often made by lots of bloggers is that they don’t think of the search engines at all when they create their content. While focusing on the readers is a good thing, adding in a couple of effective keywords will do wonders for your blog. When creating a post, keep in mind that you need to attract both the search engines and your audience.

We’ve been looking at some highly effective tactics for optimizing all of your blog posts for the search engines. SEO is mainly a matter of learning some basic techniques and applying them over and over. The secret to getting traffic to your blog is to keep adding quality content to it, and make sure it’s properly optimized.