All posts by Derek Spencer

How to Make Your Articles Memorable

When you start doing serious research about articles and marketing with them, you will notice one thing very quickly. You’ll notice that most articles will be low caliber, not very good at all. That observation is driven home all the way to the bone at article directories. You need to stay away from article directories. Trust us when we say this. Many of these articles will provide examples of how not to write an article. That is how bad they really are. Here are some suggestions on how you can make your articles better than ever.

What you would need to do is get your articles syndicated in as many places as possible. All this means is that you want webmasters on other websites to use your articles. Doing so will give you links to your site from many different locations. All you need to do is find websites and blogs in your particular niche that would be interested in what you offer.

The next step is to contact them and send them a link to your website with your content on it. If they’re interested, they will syndicate your content on their websites and blogs. Syndicating your content is actually this easy, as long as you have great content to offer.

It is important that, once you are published on your website, to get the search engines to find and index the content you have just published. It is important that the website be recognized as the only source for the new content you have just published. These search engines need to know this. To do this, go to Digg, set up an account, and post a bookmark with a link back to your article. Pinging is something else you can do to help the search engines find your article. You won’t have to do this manually if you are using a WordPress platform. Each time that you make a new post, it automatically pings that page.

There are so many ways to approach writing content, but the underlying factor that has to be there is never make them fall asleep. Your emotions, and your opinions, should be expressed in some of the things you write to your audience. You need to make people alert, get them fired up as they continue to read what you’ve written. Using your words and feelings will set the tempo of the article. Short concise sentences, and emotions that bring them up and down, will really keep riveted. The tempo should end with a crescendo, something that will make them remember your article for quite some time. Be sure to give people emotional satisfaction and closure.

One of the best ways to become a better writer is to learn from good writers. Several people sell these strategies, their secrets to success.


Title Tags – How to Avoid Potentially Expensive Mistakes

It will often feel like the more things change, the more they are going to stay the same. This is certainly true for title tags on your website and on your blog. Yes, the cliche is terrible but that doesn’t mean it isn’t the truth. The reason, in this instance, is that social media has been embraced so much by search engines. What you will see soon enough is that those title tags will come back to you even through the social media platforms and that Google is still going to help you score your website’s SEO. Still, here are some things that you should know about how to create title tags that are effective.

A common mistake that many people make is leaving the title tag out altogether. Yes, there is nothing there, and it is not likely that the webmaster forgot to put it there. You need to be able to add title tags to your websites. This is a basic 101 Internet marketing strategy for optimization. If this is all new to you, just think of the keyword or phrase that that particular page is built around. You might want to pick up a book on SEO factors. Make sure talks about on page and off page SEO so that you can get up to speed on this topic if you are not already. Basically, when you do not have this tag, you lose valuable SEO points which could only hurt your Internet marketing efforts.

Most novices that have little experience building websites or blogs will often make the common mistake of placing their website URL in the title tag area. Some people will place it in the title tag for every page on their site. This is not really a great way to optimize your website at all. You will also be shooting off just a little bit of your foot in terms of SEO score, too. Each aspect of your website is measured and given an SEO value or score. So if you do something wrong or put something that should not be there, then you will be penalized to some small extent.

As you plan to make websites, always utilize the strategies we have presented along with the idea that your websites are here for the long term. At this point, there are some phrases that would take you years to beat in the search engines – if you can beat them at all. So they are really not the best choice. But the good news is there are millions of keywords and they are not all returned in keyword research software tools. Sometimes newer and intermediate markers are not aware of this. So choose your hardest phrases wisely, and give yourself a fighting chance to rank for them.

In conclusion, you now know which you should never do with title tags. Every smart marketer will utilize this information and do it the right way. By making a simple checklist of things that your on page SEO must have, you can avoid the mistakes that we have mentioned. You can get them right and never have any issues related to them, ever.