Archives January 2018

Timeless Strategies to Improve Your Direct Mail Campaigns

Direct mail campaigns are similar to other marketing and sales methods in more than one way. Getting your mailings properly optimized is vital as it’s the key to your success. The key to succeeding in this is to stick with it and keep testing. Those with little experience in terms of direct mail campaigns or people who’ve never attempted before often encounter problems.

The key to getting up and over the wall is to be persistent, firstly, and then to keep testing and improving until you get it right. Most people fail on their first mailing so if you expect otherwise, you are likely to be extremely disappointed. Of course, that’s not the case for someone who is very experienced in direct mailing. However, they reached that point by playing the gaming, testing, optimizing and learning as much as they could.

You have to make a choice between doing a mailing campaign that is either with a sealed envelope or a postcard. Whatever you choose, it really depends upon your comfort and experience level. If your business is small and your budget limited, it’s best to test the waters with postcards. Keep in mind you’re not limited to the small 4.5″ x 6″ postcards. You can have larger postcards with a glossy, professional design. Once a person has your postcard in their hand, your sales copy must be great as you only have a couple seconds to get their attention. Be sure to include your strongest benefit along with a call to action.

It is imperative that you put your recipient’s name on every DM (direct mail) piece you send out. This is actually unlike opt in e-mails that you have received before. We are all conditioned to see our name in an e-mail. This is something that almost every autoresponder allows you to do. When you don’t see your name on a DM piece, this can actually be a negative effect for your potential client. By simply using a database, and a professional printing service, you can have all of your mailing pieces incorporate the names of potential clientele into the sales copy. Regardless of who you use, find out if the company is able to do this.

Each individual direct mailing can be used to fulfill different marketing objectives. This means getting a plan together for all the DM campaigns you want to run. Generally, branding can be costly, but increasing brand awareness can be achieved through your offer in direct mailing.

Direct mail is also an effective way to gather new leads, which means more potential customers. In fact, you could structure your whole campaign for the sole purpose of generating leads. You could even use your direct mail pieces – structured so they aren’t promotional – to establish a relationship with your prospects. Such a piece should focus on ensuring the reader gains something and shouldn’t include any promotional material whatsoever. Taking advantage of direct mailing will make your business jump to new level of profitability. You have to be serious when it comes to owning your own internet company. But, you will not find it as easy when you own a direct response marketing business. Check out Limelight Marketing.

Unlike with an internet business, a direct mail marketing company cannot run with out plunking some money into it. This business structure carries a lot of liability and makes it hard to continue if you mess up too many times. However, you won’t have to worry about making tons of money, if you figure out how to make it work.


How to Make Your WordPress Blog a Search Engine Success Story

WordPress shares a great relationship with the search engines, which is exactly why you find the WordPress blogs getting more love from Google and other major search engines. Every webmaster and Internet Marketer understands that building a site with WordPress automatically gives you a leg up on the competition in terms of SEO. However, to truly get the highest results and best rankings possible, your first goal should be to properly optimize your WordPress blog for a better performance so that you can get long term positive results in the form of lots of organically gained search engine traffic.

Create Amazing Content: Believe it or not, lots of WordPress sites are lacking in this area and it loses them points with the major search engines. If you want the search engine spiders, it is important to impress the spiders of the search engines as well as you can while also getting good one way backlinks and also creating fantastic content for your readers. Even though this isn’t very hard to do, not many actually apply it. If you want to get as much as possible from your WordPress site, you need to work on your content and make it as good as you can.

Turn on Trackbacks: One of the key factors that plays a role in getting your WordPress blog ranked in the search engines is the trackbacks feature. This makes it simple to link back to anyone in the comment area who is linking to you. When you enable trackbacks, you give other bloggers a chance to link to your content and send you a backlink. If you look at other blogs in the internet, you will see that most of the WordPress blogs have trackbacks in their comments. This is done this way so that it makes things easier for the average computer user to link to your article if they like it.

Place Permalinks: The urls that are located on your WordPress blog share plenty of information with the search engines so that they can learn a lot about your blog. These urls have the keywords that you wish to get high rankings for. You should be certain that the url is changed to the right thing. This is so that it is not filled with a lot of numbers and digits. Also, this is neatly laid out with your keywords in it. You can have your URLs changed to permalinks by changing the settings in your WordPress control panel. This will instantly change the urls of every page on your WordPress blog.

This article lets you see that it is not hard to optimize your WordPress blog for the search engines just changing a few things. There’s simply a lot that you can achieve out of your WordPress site by focusing on the SEO factors and getting them right. Search engine traffic is of the utmost importance. Do not forget to utilize this as a part of your technique because it is a free method for bringing in traffic to your site. So once you make the necessary changes and get the foundation right, you’ll find that your rankings in the search engines improve. You will then be able to maximize your WordPress blog.