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How to Write Optimized Copy for the Search Engines

If you are serious about your Internet marketing endeavors, then it is essential that you learn effective SEO-ready copywriting. This is because it’s important to write web content that is not only appealing but also gets sales/leads. An important aspect of copywriting deals with search engine optimization. By exercising SEO techniques when you write your sales copy, you’ll be able to ensure that your business website will rank higher on search engines. Dealing with two things at once to get the best placement with key phrases and words, offering a fresh and upbeat sales copy that is also has a proficient appearance, can certainly be quite a task at times. In this article we will be looking into a few SEO copywriting tips that will help you create perfectly optimized content which will help you drive targeted traffic and convert it as well.

You must ensure that you thoroughly investigate and contemplate your target keywords relevant to your enterprise in utilizing keyword research tools, especially as search engine copy writing centers on creating keyword related content for the Internet. Since employing weak keywords will ruin your chances at high rank, using the right tools is important. Headlines and titles of your articles are good places to use your selected keywords to the best benefit. Most readers will decide what they wish to read by scanning the headline only, so yours should grab their attention right away. Search engines use the first few lines of articles as the content description, therefore, using your keywords at the start of the body is wise placement.

You can also use the keywords in your subheadings/side headings. This keyword placement makes the site look more SEO friendly as well as helping the reader navigate more easily. Go for synonyms and other relevant word choices where you think best, but be sure to stay away from overuse of the keywords in your articles. It could very easily be interpreted as spam if you reuse the keywords too much. A good ratio to go by is 100:1, meaning for every 100 words of content, you should use one keyword.

And please, always remember that proof reading is your friend! After you have finished writing an article, you must remember to proof read it. This stops any unknown spelling errors and grammar mistakes from creeping in. It also allows you a chance to enhance the flow of your content so that it reads well. The reader will sense an unprofessional businessman if he reads articles full of errors.

Most importantly, always remember that the writing is about the reader and the content should focus there; while considering the search engines, content should not focus on impressing the search engines. How well the content performs with conversion is what’s important, not the daily quantity of unique visitors to the site. Both goals can be achieved by continually providing targeted, quality content for your readers.


What Every Blogger Should Understand About WordPress SEO

There’s nothing difficult when it comes to establishing a WordPress blog because it is a complete solution that is ready for you to start working right away. Certain factors will have to be adhered to if you want to achieve high rankings in the search engines, such as:

Quality Content Rules: There’s no getting around it and even though it has been reiterated time and time again, people still overlook this simple fact. The secret to ranking highly in the SERPs is the creation and publication of great quality content. Why not set yourself apart and really milk your advantages by publishing top notch articles, since you are already covered from an SEO viewpoint by WordPress? Every piece of content that you publish is valuable, and is an opportunity for you to reach out to your target audience like never before. Both the number of targeted prospects visiting your site as well as inbound relevant links will increase once you start publishing amazing content.

Valid XHTML Code: This is an essential step in relation to producing a solid WordPress site that provides results. There are several reasons why your site should be validated according to the standards of the World Wide Web. Even if know about the basics of HTML, you won’t have any problem starting out. Log on the W3C Validator and enter your blog’s name. If you see that it isn’t validating, then simply follow the instructions laid out to fix the issues.

Making sure your website is validated is will ensure that nothing becomes a hindering factor you’re to rank your pages in the search engines.

Get Your Images Sorted: You need focus on creating excellent content, which can greatly be enhanced by using pictures and images. A quick look at some of the best online blogs will reveal that the majority feature relevant images as well as posts. All images need to be optimized for the search engines, which is why you should always stay focuses. WordPress blogs have a big advantage over other blogs when it comes to SEO, which is why you should take advantage of this and take you blog to new heights by correctly optimizing the graphics on your site. You can use ALT tags and image names to increase value and to let people know what it is about. Search engines highly value images that are optimized; people will not only find your images through the ‘image search’ option, but they’ll also find your site ranking for the keywords that you optimized for.

This might seem like simple advice but they will have a significant impact on the ranking of your blog, as long as you apply the knowledge. Keep in mind that in order to make the most out of WordPress, you have to keep on tweaking your site and making changes to maintain your ranking.