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Practical Tips for Direct Mail Success

Many Internet marketers are leaving a lot of money on the table because they aren’t taking advantage of direct mail.

The truth is that direct mail and other offline marketing methods are great ways to help boost your business’s profitability. But you’re going to have to play your cards right in order to take advantage of the huge profit potential available with this strategy. If you don’t get it right from the start you’ll be wasting a large pile of paper, toner, time, and patience. Thankfully there are lots of things you can do to keep this from happening. These tips will help you avoid the pain and enjoy the pleasure direct mail can bring to your business.

The “prettiness” of your direct-mail campaign is something that you do not want to think about too much. Yes, you want it to look nice. You want it to be pleasing to the eye. But what matters the most is the content of your mailing. Instead of creating something very pretty with horrible content, you are going to get a lot better response from something on a plain white page that is written well. Always put your greatest amount of effort into the copy, not the design.

Always use this rule of thumb for online and off-line material. You’re going to need to be consistent to get results. Most email campaigns don’t bring in results until the third email has been sent. The same philosophy holds true with direct mail too. You don’t have to send them one right after the other. One direct mail event per week should be plenty. Don’t try a different follow up method until you’ve sent out three to five direct mail flyers. It’s important that they have a chance to remember your name before you reach out to them.

Have a plan in place to follow up on your direct mail efforts. If you have the phone numbers, a phone call might be the perfect solution though follow up can be done with a secondary mailing. This is a great way to really stand out among the competition for your prospects time and attention. This doesn’t work with huge lists of direct mail flyers going out though so keep it small if you plan to follow up with phone calls. This is well worth the effort – any way you look at it.

Don’t get technical or dry just let them know about the mail you’ve sent and ask what their thoughts may be. It’s things like this that turn a prospect into a client. Check out bulk mail Asheville professionals for more tips.

To increase your efficacy when doing direct-mail campaigns, there are many things you can do. If you have done e-mail marketing before, then you should not have very much of a learning curve in creating the same success with direct-mail. Just follow the tips in this article to do things the right way.

Things That Will Help You Plan Out Your Next Business Blog

As with everything you go after, planning thoroughly is the key to making sure that you succeed. Before you can truly plan a business blog, for example, you need to know what all is involved before you know how to plan. You are going to have some general ideas but it is important to create a good and proper structure for yourself. If search marketing is one of your goals this is going to become far more important. If you want to be really successful, you’ll implement the following tips for planning out your business blog.

It is important to design a site so that it will load very quickly in every web browser. Now that we are well into 2012 and have gotten through the Penguin update, Google has made it clear as day that loading speed is important and that it is going to be a part of your site’s score. With a blog, there are two major motivating factors where speed is concerned. The first is your header graphic, if you choose to publish one. Just be sure that it isn’t file heavy and if it is heavy, you need to ensure that it has been optimized for the Internet. The way in which you construct your blog is the other. It means that you must tread carefully with regard to plugins and graphics. Plugins can seriously affect your load speed if you pile on the plugins. Start small, and your blog will load fast, and then monitor the speed with everything you add to it.

Set yourself up well from the very beginning–that means that you need to put everything important in place ahead of time. Tracking your visitors needs to be done from the beginning if you want to be efficient. Pick the tracking script you like the most so that you can have it installed as soon as your blog is live. If you aren’t already versed in tracking scripts it is time to start educating yourself. But basically, this kind of script is software that tracks visitor behavior. It will tell you everything from which pages your visitors read to how long they spent reading them. You are going to see which pages serve as the entry points and which keywords were used to trigger visits from search engines.

A truly common newbie belief and behavior is to want complete and total perfection before they will launch anything. When it comes to a new blog, it is important to make sure that you have all of the major players in place before you allow it to go live. It isn’t necessary and it will just prolong your actual launch date. You only need to have the absolute essentials in place, like your content and the few plug-ins that you need the most. You don’t have to set up all of the other stuff, like categories, etc. You only need a few of them tops. You will have homepage copy that depend upon the approach as well as the theme that you have decided to use. Then just put a couple of posts in each category and you are good to go. Visit Sixsigma-advantage.com for more business tips.

Good blog planning involves some important and standard steps and try to remember that it is something that is actually going to streamline the entire building process. You’ll know what to do and how to do it, and you’ll also save time once your blog is live.